If you’re as tired as I am of over-the-top TV commercials, you’ll love this parody of PowerThirst energy drink. Once the domain of used-car dealers, the screaming pitchman with the occasional ‘cathedral’ punctuating sound effect has, like the cockroach after a nuclear holocaust, survived a general subtlizing of the ad industry, and actually seems to have spread into the world of energy beverages.
This is a commercial for Southwest that I saw for the first time recently. It follows their ‘wanna get away for a while’ campaign, this time at a bank…
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As part of its new Viagra advertising campaign, Pfizer has created an ad series running on Canadian television in which the characters speak in a completely made-up language. Examples include words like ’spanglecheff’ and ‘minky noni noni.’ Obviously, this campaign attempts to skirt around viewers who have issues with the sex-related medication, especially in Canada, where drug companies are apparently prohibited from mentioning both the name of a product and the condition it is intended to treat in the same commercial.
If it’s successful, it will say a whole lot about Viagra’s name recognition, since the product is the only ‘real’ word in any of the commercials. Also, it’s a pretty clever way to use imagination to market a product to a particular age group, namely adults who provide within their own heads the translation of the obviously sexual conversation conducted in the made-up language. Plus, any kids who see or hear the commercial will have no idea what’s going on, unless they’re already aware of Viagra and what it does. If they don’t, of course, the very word will sound just like the rest of the nonsense surrounding it.
Of course, what’s really happening here is that the first guy is telling the second “There will be no deal, young Jedi.”
Presumably brought to you by the geniuses in charge of anti-drug commercials, the government of our fair nation now proudly presents their new campaign aimed to stop online predation. Here’s the spot:
Great buildup, huh? In addition to making parents think all children under the age of 12 can automatically imply words from their leading character, without limit, tcivwitoetaiv,kt (this commercial is very weak in terms of educating the actual intended victims, kids themselves). Combine this with this news story about ‘1337′ or ‘l33t’ speak, and you can be pretty much sure the public servants in charge of protecting our kids out in cyberspace have absolutely no idea what they’re doing.
Plus, who needs the internet when you can check into high school as a student anda convicted sex offender.
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